Fashion Detox.

Detox: How People Power is Cleaning Up Fashion.

 I think every Brand should promote this. I've watched a variety of documentaries on the living conditions people of had to live within as a result of these big brands polluting. Their homes, communities and cities are destroyed and dangerous. 

Although some people may argue there is more important changes these brands can make such as fairtrade labour and better pay for workers. The reality is that these people also need an income and that this wage is better than no wage. 

However destroying someone's health and quality of life as a result of production is awful and should be challenged and stopped.

Greenpeace have started some really interesting protests throughout the world challenging these brands to clean up their act. It's a genius idea. As is mentioned in the video, the public finding out about this for big companies, it is a PR disaster, however changing their practices to cleaner ones, this promotes a more trust worthy relationship between the customer and the brand. 

Here's images from some of the protests. 

You can get involved by making your friends more aware and sharing this video. The more people who know, the less likely this businesses are to continue. 

#DETOXOURWATER